Search Engine Marketing (SEM) is another phrase describing how we achieve better ranking results. We use both onsite and offsite strategies that are Google tested and comply with their terms of service. Our team of SEO experts in McKinney, Texas attend industry events and training to better embrace Google’s ever changing algorithms. We create high quality backlinks and unique, relevant content to help clients rank higher online. Portside Marketing’s SEO services are designed to outrank your competitors and achieve #1 in Google.

Google My Business (GMB), which is the listing each business gets in Google Maps essentially, can be even more important than traditional SEO for local businesses. Not only does it ensure customers can easily find a business, it also provides a phone number and directions right on their phone. Even if your business doesn’t have a physical address, or sells nationwide, GMB is still important to your SEO ranking. Portside Marketing’s team of SEO experts in McKinney will help you optimize your GMB listing, get 5-star online reviews, and stay up-to-date on latest features to take your business to the first page.

Google Ads (formerly called Google AdWords) uses pay-per-click (PPC). That means you only pay if someone clicks on your ad. While the concept is easy, PPC is very complex and when employed incorrectly can drive up costs. Portside Marketing helps our clients optimize their ad campaigns, driving down costs while increasing performance.  The cost of hiring a professional SEO firm in McKinney, Texas can be recouped with streamlined ads that deliver the best results more affordably.